Why do we release in-production items for pre-order which aren't currently in stock?Updated 5 months ago

Pre-ordering gives customers early access to new styles in the pipeline. Many of these styles are limited production or in-demand in specific sizes. 

Releasing these styles for pre-order allows customers to ensure they don't miss out on pieces they are really keen on as well as being helpful for those planning ahead for seasonal wardrobes and special occasion outfits.